Clean, fresh, modern …
So, how long does it take before website owner’s get anxious to change the look and feel of their website? For Ricardo Solar … not long. But, it was a smart move.
Let Simon Decide, an online decision-making website application has taken the world by storm with a revolutionary tool to help people make some of their most important life decisions. The new look and feel, implemented by inQbation™, features the following new attributes:
- The new interface is cleaner, which allows the colorful calls to action work more efficiently
- Social marketing chicklets to encourage interaction with Simon’s social marketing initiatives
- Better web usability because the process is more intuitive and calls to action more obvious
- Notifications, like Smart Simonite’s Decisions, encourages user activity and keeps home page fresh
- Embedded video provides quick tutorial and infomercial that inspires potential users
- Name-dropping media coverage, like TechCrunch, adds credibility
Congratulations to Ricardo Solar for his brilliant inspiration and the guys and gals at inQbation™ for their creative and arstistic rendering of Ricardo’s vision.
NEW YORK CITY (NYC) - Google is free to use, so is Twitter and YouTube and Facebook and Let Simon Decide. So, why are these businesses so valuable? Because there is value in Free.
At today’s Disruptive by Design, Wired Business Conference in New York City, Wired Editor-in-Chief and author of Free! and Long Tail, Chris Anderson said,
“Giving away one thing free could help them enter the market, create brand recognition, and create demand for something that was paid.”
Google is the prime example. It’s free to use Google and, as a result, billions of people use it every day to find what they are looking for online. Well, traffic drives revenue. With this traffic, Google can earn billions by charging advertisers money every time that a web visitor clicks on their sponsored ads. And, to make advertisers feel even better, Google doesn’t decide how much the click cots, advertisers name their own price that they are willing to pay.
I’ve seen the same thing at Starbucks. You’re in line to buy something and a Starbucks employee comes by with a tray of little bite-sized snacks in a little muffin doily. By the time you get to the cashier, you order a full-sized version of that $2.75 pumkin cream crumble coffee cake.
The same thing goes for consultants. People hire consultants for their expertise and advice. What better way to gain loyal clients than to give little tidbits of advice on your blog to both gain credibility and give a little sample of your work for free?
Hunch vs Let Simon Decide
Hunch’s most direct competitor is probably Let Simon Decide, which takes a more mathematical approach to decision-making (although Hunch does a lot of statistical analysis in the background). What separates Hunch from Let Simon Decide, though, is the entertainment and social factor. You’re not leaving your decisions in the hands of just a computer, but have the input of thousands of people who’ve been in similar situations, which is actually quite comforting.
WASHINGTON, DC – Yesterday, John D. Sutter, the technology editor for CNN.com published an article on Hunch.com, a website that helps you make decisions based on a survey of your personality. Hunch.com was launched by Caterina Fake, co-founder of the photo-sharing site Flickr.
Let Simon Decide, another decision support system (DSS) that uses more complex algorithms as well as a personality test to help people make decisions, was mentioned twice in this article. What is amazing about this article is two things.
First, Simon has only out of beta for slightly over a month and it is getting international recognition from one of the most popular and credible news organizations in the world. Simon’s mention in CNN is acknowledgement that Simon is a major player in the field of decision science and decision support systems.
Second, this article reflects the development of an industry around helping people make sound, smart and rational decisions. With the recent collapse and turmoil in the financial markets, housing markets, credit markets and auto industry, it has become apparent that millions of people from Harvard educated CEOs to recent college grads have been making some pretty bad decisions.
Please visit both Hunch.com and LetSimonDecide.com to compare how they support sound decision-making. Let us know your thoughts.
Let Simon Decide is a product by
Ayax Systems, a company founded by former senior executive at Mattel - Ricardo Solar. Let Simon Decide was developed by inQbation, a company founded by
Blake Newman.
REDONDO BEACH, Ca. – May 6, 2008 – Perhaps you can call it the tipping point; on Tuesday Let Simon Decide caught the attention of TechCrunch and on Wednesday Mashable squirted a little Twitter and Google juice onto the fire.
In her article, Hand Off Life’s Big Decisions to Science; Let Simon Decide, Jennifer Van Grove of Mashable – The Social Media Guide – was kind enough to review Let Simon Decide, a product of Ricardo Solar’s Ayax Systems and one of inQbation’s recent accomplishments.
It looks like Simon is on fire right now and we’re thrilled that TechCrunch and Mashable are affirming inQbation’s tagline – Ignite your Performance. Hats off to Ricardo Solar, we are excited about your success and wish you Godspeed in reaching your goals.
LOS ANGELES – 5 May 2009, my good friend, Ricardo Solar, had a lot more than cinco de Mayo to celebrate yesterday. His site, Let Simon Decide®, that my team at inQbation™ worked so hard on for the last 6 months, was featured prominantly by Jason Kincaid in TechCrunch. Jason’s article, “LetSimonDecide Takes on Life’s Tough Choices,” is an excellent description and tribute to what Ricardo has accomplished in the past two years.
For those of you who don’t know, TechCrunch is the world’s leading authority on Silicon Valley’s Internet startup, venture capital and mergers & acquisitions space.
TechCrunch was founded [by Michael Arrington] on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space.
An Internet startup getting profiled in TechCrunch nowadays is like an MBA getting featured in The Wall Street Journal in the old days. Thanks to Michael Arrington, Jason Kincaid and TechCrunch and congratulations to Ricardo Solar, Let Simon Decide and my dedicated team of web developers at inQbation™.
Well done and wishing all involved the greatest success.
WASHINGTON, DC – The team at inQbation is thrilled to announch the launch of Let Simon Decide, an online decision-making system to help people make important decisions. Congratulations to the entire team including; Margaret, Pablo, Felipe, Luis, Ricardo, Manuel, Tina, Jorge, Juan and Blake. Thanks also to the incredible vision of Simon’s founder, Ricardo Solar of Ayax Systems whose inspiration, drive and innovation made this happen.
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