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Content management should be as easy as sending an e-mail

Managing content on your website has been a challenging problem ever since web sites have been around (See: History of the Internet).  But, as website owners strive to keep their website current and use their website as a primary means of delivering fresh, relevant content to their visitors, content management becomes a mission critical issue.

The primary issue is that web owners need the ability to quickly and efficiently add, change, or maintain content on their website without having to have technical HTML skills or relying on a designated web designer or developer.

A web owner has the following choices:

1. Dictate content management changes to a web developer
2. Learn HTML and make the changes yourself
3. Buy a “user-friendly” 3rd party CMS like Adobe Contribute or Microsoft Front Page
4. Build and integrate an organic CMS into your website
5. Avoid making frequent changes to your website

We prefer to empower our clients to manage their own content quickly, easily and at their convenience – not ours.  For this reason, we choose option 4 – build and integrate an organic CMS into your website.

inQbation™ strives to build content management systems into their websites as an organic component or feature of the website.  We believe that frequently updated web content needs to be managed by the owner of the website using simple, secure, and easy-to-use tools.  Moreover, these CMS tools must have WYSIWYG (What You See Is What You Get) editing interfaces and should not require any technical HTML skills.

At inQbation, our entire website runs on WordPress (See: WordPress CMS User’s Guide).   We believe that it is the most cost effective content management solutions. WordPress is a free open source software solution.  It is easy to use and search engine friendly.  Best of all, it has incredible functionality and you can make it look any way you want – there are virtually no design limitations.

Matthew Mullenweg, creator of WordPress

Along with Google and Facebook and Twitter, I have to say that WordPress, developed by Matthew Mullenweg, must go down in Internet history as one of the most significant events and turning points in the development and proliferation of the world wide web.

The reason is simple

…and the key word here is “simple”.  Creating a website using WordPress is simple.  Installing a blog using WordPress is simple.  Implementing an easy-to-use, search-engine-friendly (SEF) content management system (CMS) is simple.  Getting found on Google is simple.  Starting a business and getting your website up and running quickly and cost-effectively is simple.

WordPress allows anybody, without any technical knowledge of HTML, Javascript, PHP, ASP.NET, CSS, XML or a host of other technical acronyms to be able to launch a professional looking website in a couple days for a couple hundred dollars.

I was at a PubCon expo in Vegas a couple years ago as listened to Matt Cutts of Google respond to a question from the moderator, Guy Kawasaki, “if  you were to start an online business today, what would be one of the first things you would do?”  Without hesitation, Cutts said that he would create a WordPress blog.  Now that’s a great endorsement.

Other reasons to choose WordPress as a content management system (CMS) or blog:

• It is FREE open source software
• You can make it do almost anything that is possible to do with a website
• You can make it look almost any way that a website could possibly look
• There are thousands of FREE and powerful plugins that provide enhanced functionality
• There are hundreds of FREE WordPress templates and FREE Wordpress themes
• There are thousands of relatively low-cost premium Wordpress themes
• There are thousands of talented WordPress designers and WordPress experts
• There are hundreds of thousands of people using WordPress
• It is well supported and frequently updated
• It is safe and secure and getting safer and more secure all the time

You can get up and running with WordPress by following these easy steps:

1. Register your domain name on GoDaddy
2. Purchase a Linux hosting package (about $5/month)
3. From GoDaddy…
   1. Pull down the Hosting menu option
   2. Select My Hosting Account
   3. Click Manage Account
   4. Click Your Applications
   5. Enter “WordPress” in the search box and click [Go]
   6. Click on the WordPress link
   7. Click [Install Now]
   8. Once installed, upload a professionally designed WordPress theme
   9. Start creating pages and posts
   10. Publish!

I’ve gone through all 10 steps in less than 3-4 hours.

SEE: Wordpress User’s Guide

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